XIAOMI Pop-up Store Opening
Influencers promote a pop-up event in an organic and easily discoverable way.
After scouting around social media heat maps, Xiaomi U.K. invested in a pop-up store at Harrods, generating a sense of novelty and scarcity. Made In London invited influencers to explore the innovative products that were exclusively displayed and were available for pre-order.
The world’s first #MitransparentTV, super cool #Mi11ultra smartphone and Mi Electric Scooter Pro2 (Mercedes-AMG Petronas F1 Team Edition) impressed the influencers and their large audiences in real-time.
Director: Eric Cui