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XIAOMI Pop-up Store Opening

Influencers promote a pop-up event in an organic and easily discoverable way.

After scouting around social media heat maps, Xiaomi U.K. invested in a pop-up store at Harrods, generating a sense of novelty and scarcity. Made In London invited influencers to explore the innovative products that were exclusively displayed and were available for pre-order.

The world’s first #MitransparentTV, super cool #Mi11ultra smartphone and Mi Electric Scooter Pro2 (Mercedes-AMG Petronas F1 Team Edition) impressed the influencers and their large audiences in real-time.

Director: Eric Cui

Project Manager: Cherie Jiang

PR: Tammy Zhang

BTS: Doris Lu

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